I have to be honest, I really started this company for myself.
I'm an esthetician of 13 years with a focus on brows, lashes, and skin care. At the time, I needed a place that allowed me to be me on my own terms. That meant not being constantly critiqued by my co-workers on my more modest (natural) approach to beauty enhancement.
I was two months shy of turning forty when I chose to close my brow & lash studio in July 2020. I had already started experiencing some major changes with my body...mainly, my skin. As someone who spent the 1st fifteen years of my life with severe eczema on my hands and lower half of my body during Ohio winters (in the 80's when creams would BURN and did nothing to help,)
I know how important it is to find a product that works quickly and efficiently. Yet, there I was in the year 2020, repeating the past because NOTHING in the stores helped to quinch my dry, thirsty skin, plus most lotions contained chemicals. I turned to other body butters but they were either too greasy or the fragrance was way too strong.
So I had 3 major needs that were not being met;
1. I wanted luxury, "good for me" dry skin solutions for my 40 yr old skin.
2. The pandemic made me super choosy/leery about what I was using on/in my body.
3. I needed a sensitive skin option that would soothe & promote healing when my eczema flared up (I still get it on my hands in the winter if I get too dry.)
I knew I couldn't be the only one with this unfulfilled need, so I decided that I wanted to focus on creating products that would make a woman feel pretty from the moment that she laid eyes on the bottle.
They had to be natural products that would make her skin feel good inside and out. More importantly, she had to feel good about using them on her body.
Honestly, happiness inspires me the most. I love laughter and happy, cheerful vibes. Whether it’s hanging with my family and friends over great food and drinks at home or a vacation getaway to somewhere on the beach or in the woods, I am my happiest when the people I care about are smiling.